Category Archives: Creating Urgency

Why Buy Today Discounts Don’t Make People Buy Today, But Buy Soon Discounts Do

One-call close-helping customers to buy now

There is almost as much sales urgency created by a limited time offer as there is with “today only” offer, and any slight edge in sales urgency created by the “today only” offer is more than made up for by the increase in credibility and lack of perceived pressure of the “buy soon” offer.